Westfall Technik
Logo and image for Westfall Technik. Branding and marketing communications for this global leader in the plastic injection molding and technology industry included logo/identity development and application to letterhead, business cards, PR release, corporate literature, signage, trade show booth design, advertising, social media and much more.
Service
Identity & Branding, Print, Digital & Web
Client
Westfall Technik
Year
2019
Innovative Plastics Solutions... Sustaining and Saving Lives.
Westfall Technik® delivers end-to-end contract manufacturing solutions for the complete lifecycle of injection molded plastic parts with a relentless focus on healthcare, consumer packaged goods and light industrials across a variety of end-use applications.
The results for brand owners include high quality, excellent value, fast response for shorter time-to- market and scale, ensuring reliability from a team you can trust to solve complex challenges enabling our customers to meet their desired initiatives.
The Brand Logo
The "W" logo was created to resemble the mountains of Bavaria where Westfall Technik had it's beginnings. The logo is designed in such a way to come to life in what we call the "Living Logo".
Brand Standards Guide
An in depth Brand Graphics Standards Guide was developed to guide the identity and marketing efforts on a global scale. The guide covered all aspects of the brand from the Brand Voice to the Visual Expression in all executions for a consistent look and feel.
Micro Ad Campaign
Digital and print advertising campaign promoting the Micro Molding expertise of Westfall Technik.
Trade Show Displays
National and international trade shows are an important part of the marketing efforts for Westfall Technik. There are trade shows for all of their vertical markets, such as Healthcare, Consumer Packaged Goods and Industrial.
