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Elijah Craig Bourbon 

Package redesign for the Elijah Craig Small Batch Kentucky Straight Bourbon Whiskey. This redesign was aimed at improving the image of this premium bourbon.



Package Design

Heaven Hill Brands




Rev. Elijah Craig founded his distillery in 1789 and is widely credited with being the first whiskey distiller to store and ship his wares in charred barrels damaged in a barn fire, which imparted, by the time the whiskey was floated down the Mississippi to New Orleans, a beneficial color and flavor to the whiskey.

Storage for a minimum of two years in a new charred white oak barrel is now a US government requirement for a whiskey to be called Bourbon, so for this reason, a Baptist minister is forever known as the "Father of Bourbon"!

The Before & After

Elijah Craig is a premium bourbon whiskey with a wonderful flavor profile and great tasting notes. The redesign was aimed at updating the packaging to reflect the premium quality of the bourbon. 

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