Logo and branding for MemoryBank. Branding for this totally digital, branchless bank extended to TV, digital ads and Out of Home as well as website and mobile app.
Identity & Branding, Print, TV, Social Media
Today's and future banking customers are younger and more mobile requiring a bank that fits their lifestyle. The days of brick and mortar buildings are becoming a thing of the past.
Memory Bank was launched to meet the needs of consumers in a mobile world. There are literally no branch banks, but consumers can use most ATMs with no user fee. And the mobile phone is their branch bank.
Television and Social Media :30 commercials used in select markets along with billboards to drive traffic to the website and to download the mobile application
Memory Bank Commercial
On location in California shooting the "Beach Banking" :30 commercial spot for television and Social Media.