John E. Fitzgerald Very Special Reserve Bourbon
Package design for the super-rare John E. Fitzgerald Very Special Reserve Bourbon. Only 3,000 bottles (375ml) were produced of this 20 year old bourbon. The unique bottle design was nestled in a custom cherry wood box designed to display this rare bourbon. And the key pays tribute to the true story of John E. Fitzgerald, the Federal Agent.
Service
Brand Package Design
Client
Heaven Hill Brands
Year
2015
John E. Fitzgerald was neither a distiller nor a distillery owner. He was a Treasury agent with a powerful thirst who also happened to be a good judge of whiskey. Not only was he known to help himself to a sample now and then, he supposedly only poached from honey barrels.
As a result, Herbst and his associates got into the habit of calling any particularly good barrel of whiskey 'a Fitzgerald.' Naming a brand in his honor was for them a wonderful inside joke, which Herbst revealed many years later. This bottling is from the last of the "Fitzgeralds".
The Key
The key symbolized Treasury agent John E. Fitzgerald. John E. Fitzgerald was neither a distiller nor a distillery owner. As a Treasury agent, who also happened to be a good judge of whiskey, he was known to help himself to a sample now and then, he supposedly only poached from honey barrels.
The simple key design was embellished to represent the specialness of this bourbon.
The Cradle
The satin cradle with the pewter plaque resting on the cherry wood box base highlights the ultra premiumness and rarity of this Very Special Reserve Bourbon.
