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True Up, which was founded in 2011, is a landmark partnership among foster care agencies that serve as surrogate parents for hundreds of children and teens in Kentucky. In 2016 the organization asked us for a new identity and True Up was born.


Branding, Print & Digital


True Up



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True Up is a groundbreaking initiative to empower young people in foster care to gain the critical life skills they need to make a successful transition from a structured environment to self-sufficiency in our communities.

They are committed to help youth transition from agency care to independent living.

True Up is a caring family of foster care alumni who have faced the challenges of getting jobs, continuing their education, and overcoming the barriers of mental health management. They have succeeded and are giving back.

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The "You" Icon

The YOU icon was developed to indicate the uplifting affect that each of us have in helping and mentoring the young people in the True Up program.

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