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Uspiritus

A new name, branding and identity was needed for the merger of two non-profit organizations who are dedicated to helping children at risk and their families.

Service

Naming, Branding & Identity, Promotions, Print, Digital

Client

Uspiritus

Year

2015

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Bellewood Child & Family Services and Brooklawn Home for Children began to talk about the potential for partnership. Among the reasons two well-respected child-welfare agencies came together to create one of the largest providers in the region was to offer a broader continuum of care for children. 

 Uspiritus is doing just that and more.

The newly merged non-profit agency, Uspiritus, is proudly continuing the mission of caring for Kentucky’s most needy children for over 160 years.  

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The Logo

The new name and brand logo reinforces the brand promise. "Healing the hearts and minds of vulnerable youth and their families."

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