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A new name, branding and identity was needed for the merger of two non-profit organizations who are dedicated to helping children at risk and their families.


Naming, Branding & Identity, Promotions, Print, Digital





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Bellewood Child & Family Services and Brooklawn Home for Children began to talk about the potential for partnership. Among the reasons two well-respected child-welfare agencies came together to create one of the largest providers in the region was to offer a broader continuum of care for children. 

 Uspiritus is doing just that and more.

The newly merged non-profit agency, Uspiritus, is proudly continuing the mission of caring for Kentucky’s most needy children for over 160 years.  


The Logo

The new name and brand logo reinforces the brand promise. "Healing the hearts and minds of vulnerable youth and their families."

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