Complete rebranding and positioning the IMC Company. The business provided art consulting/sourcing, art framing, decorative & backlit mirrors and barn doors for the healthcare, hospitality and corporate markets. We renamed IMC as Spacia Group.
Naming, Branding and Identity, Print, Digital
From art consultation to custom framing, decorative mirrors to distinctive sliding barn doors, Spacia Group provides a broad spectrum of styles and services without ever sacrificing our attention to detail.
Every space is different. With the attention and expertise of true professionals, the character of any space can be brought to life with the right custom touches. Spacia Group is fully engaged in the process of bringing inspiration and imagination to your space.
Brand Name & Logo
Before the rebrand the company name was
IMC, Incorporated. The company began years earlier as a contract picture framing company
for the hospitality and healthcare industries.
The evolution required a new brand name and new positioning within their competitive set.