Maybelline Great Line Cosmetics
Brand identity, primary/secondary packaging, Point-of-Sale Displays, Promotions and Advertising for Maybelline Revitalizing — a new line of exfoliating cosmetics aimed at 35-55 year old women offering age defying results.
Service
Packaging, Displays and Sales Brochure
Client
Maybelline
Year
1998
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The Original
Great Lash Mascara Packaging
Great Lash is the number one selling mascara in the world. The pink and green packaging colors were iconic. The marketing objective was to capitalize on it's popularity and create an upscale line of cosmetics... Maybelline Great Line.
